100% Mobile Tented Luxury in the Wild

Bushtops push the frontiers of 'wild luxury' with Freeform®

When Bushtops Luxury Camps heard that they’d been granted a prize site at Seronera, they were over the moon. The site is within easy reach of the migration from November to April, with stunning wildlife all year round. But they weren’t prepared for what they were told next: The camp had to be 100% mobile, with no permanent features!

As trailblazers of ‘wild luxury’, they did not shy away from the challenge. Instead, they started to think about how they could build a mobile camp that also delivered on their promise of exceptional luxury in the heart of the bush.

“We started playing with the idea of a tent in a container, with the outer walls folding down to create a surrounding deck” says Andrew Stuart, co-founder Bushtops Camps. “After extensive research we put together a team talented enough to make the concept work, drawing on their experience of creating everything from electric vehicles to ships. We’ve used ground-breaking technologies, advanced engineering plus architectural and design innovations to create a truly pioneering, light, practical product, with interiors carefully designed to match the look of a super yacht. Swiss design has been matched by fabrication from Canada, the USA, Italy, Portugal, India, England and Belgium with fixtures and finishes coming from 16 countries all over the world.”

Freeform® are proud to have been part of the team that finally made it all happen.

Our brief was to design tents that would occupy a very small footprint when packed down. The Bushtops team wanted the tents to over-arch the entire set-up – not only to provide added protection from the elements over both the tented rooms and the hundred square metres of luxurious wooden decking – but also to lend the entire unit a luxurious safari-tent feel. As with all our set-ups, articulating poles were used which pack down to 1.5 and 2 metre lengths. The relatively lightweight fabric of the tents themselves, fold down neatly into bags of around a metre by half a metre each.

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As you admire these images of the finished set-up and can’t help but picture yourself slipping into the hot tub on your open yet private deck – lying back to admire the incredible sunset unfolding before you – take a moment to consider the amazing accomplishment Roving Bushtops have pulled off here: all of this on-tap luxury collapses neatly into the trailer and landrover pictured in the photo below.

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Their vision of delivering the most luxurious tented camp experience at the face of the action is now an inspired reality!

As a company equally committed to making exciting ideas happen through product innovation and development, Freeform® would like to thank the Bushtops team for the opportunity to have been part of this awesome concept!

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